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Through research and measuring conversion rates for our
clients, we identified what we call the web design
marketing fundamentals. Commit to testing these elements to increase your
website conversion rate from leads to sales.
Our Design
process starts with a lot of questions. Questions about your goals, strategy,
identity, budget and scale:
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How will your site be used?
The internet is a data transfer medium. What
kind of data will be included in your site? Product information, promotional
material, database connectivity, credit card information and the size and
composition of your intended audience can greatly impact the design of your
site.
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Is this a direct sales site,
where the entire transaction will be handled online? Or, is your web site an
informational tool designed to enhance a face-to-face relationship with your
customers?
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How does your site work with your existing
business model,
including your corporate identity, and your
information architecture? Are you starting from the ground up, or do you need
seamless integration with existing systems? Are your existing systems
compatible with internet integration?
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What is your marketing strategy? What steps do you need to take in
order to get your site to your intended audience?
Different businesses will have very different
needs and expectations from a web program. We will work with your existing
infrastructure and your people in order to do everything possible to meet those
needs and expectations.
Your representative will work
with you to figure out what you'll need and the options that would work best for
you. Then he will walk you
through all the steps of creating a dynamic web site for your company. We will
take all of your company's information like brochures, business cards, pictures,
graphics, product and service information and lay it out strategically on your
site.
We can make the difference
between a web site that achieves results and one that does not. What good is a
web site if nobody can find you?
Our
Innovative Marketing Team has the ability
to bring thousands of new clients to your door.
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